To develop a client base representing all segments of the economy; emphasis being placed on financial support to medium and small enterprises for their expansion, balancing and modernization requirements. To endeavor for a lasting relationship with clients and associates on the principles of Mutualism.
To transform the company into a dynamic, profitable and growth-oriented institution through an efficient resource mobilization and the optimum utilization thereof.
To provide healthy environment and corporate culture for good governance of the company which ensures exceptional value for clients, personnel and the investors above all.
To implement the best professional standards with due observance of moral and ethical values in all respects of corporate life which will IN-SHA-ALLAH اِن شَاءَاللَّه bring social and economic parity and prosperity among Nation and turn Pakistan into a Modern and Liberal Muslim Welfare state.